LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks and